Full Job Description
Position: Digital Content Strategist
Location: Knoxville, Tennessee
Company: Amazon
About Amazon: At Amazon, we strive to be Earth’s most customer-centric company where customers can find and discover anything they might want to buy online. In this spirit of innovation and customer focus, we are searching for a talented Digital Content Strategist to join our dynamic team in Knoxville, TN. This is a unique opportunity to shape digital content strategies for one of the world’s most trusted brands.
Opportunity Overview
As a Digital Content Strategist, you will play a crucial role in creating targeted digital content that resonates with our diverse customer base. You will work closely with cross-functional teams to develop content strategies that engage, inform, and drive conversions. If you have a passion for storytelling, analytics, and digital marketing, and are eager to make a significant impact in a fast-paced environment, this position is for you!
Key Responsibilities:
- Develop and implement comprehensive digital content strategies across various platforms to enhance the customer journey.
- Collaborate with marketing, product, and design teams to create captivating and effective content that aligns with brand guidelines.
- Conduct thorough market research and analyze data to understand customer needs and preferences, utilizing insights to shape content creation.
- Manage content calendars and project timelines to ensure timely delivery of digital assets.
- Optimize content using SEO best practices to improve visibility and engagement across digital channels.
- Utilize content management systems (CMS) to publish and manage digital content efficiently.
- Monitor and analyze performance metrics to gauge the success of content initiatives; report findings to management and adjust strategies as necessary.
- Stay current with industry trends, emerging technologies, and digital marketing strategies to continually enhance content offerings.
- Foster strong relationships with external partners and vendors to maximize content effectiveness.
What We’re Looking For:
To succeed in this role, you should possess the following qualifications and skills:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in digital content strategy, marketing, or a related field, preferably in a tech environment.
- Proven experience with SEO best practices and a solid understanding of analytics tools such as Google Analytics and SEMrush.
- Exceptional writing, editing, and proofreading skills with a strong attention to detail.
- Ability to work collaboratively in a fast-paced environment while managing multiple projects concurrently.
- Strong analytical mindset—ability to leverage data and insights to inform decisions.
- Familiarity with content management systems (e.g., WordPress, Sitecore) and digital marketing tools (e.g., Adobe Creative Suite, HubSpot).
- Excellent communication and interpersonal skills, with a knack for fostering relationships both internally and externally.
Why Join Amazon?
At Amazon, we are committed to creating a diverse and inclusive work environment. As an Equal Opportunity Employer, we are excited to offer our employees:
- Competitive salary and performance-based bonuses.
- Comprehensive health benefits including medical, dental, and vision coverage.
- Paid time off (PTO), inclusive of vacation days, holidays, and personal days.
- Retirement savings plans with company match.
- Employee discounts on a variety of products and services.
- a dynamic workplace culture that encourages creativity and innovation.
- Opportunities for career growth and development through training programs and mentorship.
How to Apply
If you are excited about the prospect of working as a Digital Content Strategist in Knoxville, TN, and want to be part of a forward-thinking team at Amazon, we encourage you to apply today! Submit your application along with your resume and a portfolio showcasing your previous work in digital content strategy.
Join Us in Shaping the Future!
Take the next step in your career by joining a company that values innovation, diverse perspectives, and a commitment to excellence. At Amazon, your ideas will help drive our success and the future of digital content in the retail industry. We look forward to meeting you!